Naja is changing the way women shop for lingerie as well as changing the industry as a whole through the company’s dedication to changing women’s lives.
Designing for one of the coolest subway stations in NYC, we took over the Bedford L with "Nude for All" for the launch of Naja's nude underwear in seven diverse shades.
This viral campaign garnered media coverage and praise from news sources around the world including countries like Italy, South Africa, Armenia, Japan, Canada, and Singapore. Website traffic has quintupled and "Nude For All" is all over the press, getting free publicity for the brand.
Creative team: Suman Patnaik, Alex Cairo, and Kristen Murphy.