Worth New York
Creative team: Suman Patnaik, Anne Askew, Bike Bayer, Linda Kim.
Worth New York has reinvented the direct-sell model to create a personalized shopping experience unlike any other brand. We carefully curate an essential wardrobe to fit the Worth woman’s tastes, figure and social calendar.
We celebrate and honor the bonds between women that define our company. It’s this relationship that fuels our company, our passions, our future. Here’s to all our Stylists and Clients - the women of Worth New York who call themselves friends, sisters, colleagues, daughters and mothers.
In this fashion house, you make the rules.
Here are the results from the Worth New York Spring 2016 digital ad campaign, which featured Elaine and Iris (video link here). Launched in January, it was the brand's first digital-only campaign, with high impact ad units on the NY Times, T Magazine, and Harper's Bazaar websites. Our campaign generated:
- 3 million total impressions
- 6,700 clicks to the website from January to February (85% of those clicks were new users to the website)
Our campaign also significantly outperformed typical click through rates:
- NYTimes: .39%, or 5x the typical rate of .08%
- Harper's Bazaar: .39%, or 4x the typical rate of .10%
Spring 2016 was also the first season that the brand advertised on YouTube. Both the Worth and W campaign videos generated 1.4 million impressions and 287,000 views. The brand now plans to invest more in YouTube as an ad platform given how well the content performed.